Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Portugal, Updated January 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 489,907,778 | 5.77 | 37.17% |
| 2 |  | – | 194,504,747 | 8.06 | 27.74% |
| 3 |  | – | 51,213,031 | 9.98 | 37.33% |
| 4 | sapo.pt | 4 | 39,943,016 | 4.65 | 43.5% |
| 5 | google.pt | 1 | 35,564,531 | 11.22 | 30.55% |
| 6 |  | 2 | 34,067,015 | 13.03 | 41.46% |
| 7 |  | 4 | 27,656,557 | 2.11 | 60.16% |
| 8 |  | 2 | 26,465,651 | 3.69 | 34.66% |
| 9 |  | 9 | 25,181,844 | 2.65 | 61.47% |
| 10 | chatgpt.com | 3 | 21,212,744 | 2.75 | 34.06% |
| 11 |  | 2 | 20,075,963 | 2.58 | 62.56% |
| 12 | whatsapp.com | 3 | 19,852,590 | 3.13 | 68.25% |
| 13 | live.com | 3 | 16,895,841 | 7.54 | 20.22% |
| 14 |  | – | 16,212,541 | 1.54 | 71.73% |
| 15 | reddit.com | – | 15,685,115 | 2.72 | 64.71% |
| 16 | x.com | 4 | 15,320,582 | 8.36 | 39.73% |
| 17 | worten.pt | 2 | 12,902,206 | 4.51 | 53.16% |
| 18 |  | 9 | 12,612,273 | 2.56 | 51.92% |
| 19 |  | 7 | 12,571,565 | 6.85 | 40.71% |
| 20 |  | 6 | 12,335,700 | 4.18 | 40.98% |
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Key Insights on Top Websites in Portugal in January 2025
As of January 2025, google.com is the most visited website in Portugal, attracting 489.91M monthly visits. youtube.com follows with 194.5M visits, and facebook.com records 51.21M visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.39, with instagram.com leading at 13.03 pages per visit.
The average bounce rate is 46.1%, with tempo.pt having the highest at 71.73%.
And live.com leads the way with the lowest bounce rate at 20.22%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in Portugal
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Last updated: February 13, 2025
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