Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Italy, Updated January 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 3,270,606,978 | 4.36 | 41.0% |
| 2 |  | – | 1,056,687,672 | 6.69 | 32.04% |
| 3 |  | – | 316,028,349 | 5.68 | 50.99% |
| 4 |  | 1 | 281,911,209 | 2.42 | 60.0% |
| 5 | google.it | 1 | 250,122,356 | 8.17 | 29.32% |
| 6 |  | 2 | 248,329,166 | 5.58 | 43.73% |
| 7 | bing.com | 1 | 192,859,830 | 3.12 | 50.14% |
| 8 |  | 1 | 188,543,650 | 3.45 | 38.72% |
| 9 |  | – | 155,204,631 | 7.62 | 56.27% |
| 10 |  | – | 148,781,314 | 3.56 | 40.46% |
| 11 |  | – | 141,104,847 | 2.64 | 48.28% |
| 12 |  | – | 130,812,983 | 2.16 | 50.19% |
| 13 | mediaset.it | – | 111,663,158 | 2.43 | 51.91% |
| 14 |  | 1 | 97,209,130 | 4.23 | 32.14% |
| 15 | whatsapp.com | 1 | 94,884,265 | 2.46 | 70.3% |
| 16 | chatgpt.com | – | 89,007,060 | 2.56 | 41.5% |
| 17 |  | 1 | 79,696,558 | 2.86 | 40.89% |
| 18 |  | 1 | 77,937,599 | 2.27 | 50.68% |
| 19 |  | – | 77,743,726 | 2.51 | 51.99% |
| 20 |  | 2 | 75,984,123 | 5.23 | 40.31% |
More data. Deeper insights. Better strategy.
Tinker with .Trends tools to find more intel on all things market and competition.
Key Insights on Top Websites in Italy in January 2025
As of January 2025, google.com is the most visited website in Italy, attracting 3.27B monthly visits. youtube.com follows with 1.06B visits, and facebook.com records 316.03M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.0, with google.it leading at 8.17 pages per visit.
The average bounce rate is 46.04%, with whatsapp.com having the highest at 70.3%.
And google.it leads the way with the lowest bounce rate at 29.32%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in Italy
Which is the top website in Italy?
Which is the second most popular website in Italy?
What are the TOP-10 most visited websites in Italy?
Last updated: February 13, 2025
Check all data for all domains
Get data for all countries and a full analysis for any website
Get Started