Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January stepchange.org received 351.97K visits with the average session duration 08:53. Compared to December traffic to stepchange.org has decreased by -35.55%.

Visits

351.97K

-36%

Pages / Visit

5.01

Avg. Visit Duration

08:53

Bounce Rate

45.46%

Total Visits last 2 months

Jan351.97K

Dec546.15K

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stepchange.org Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Stepchange.org's core audience is located in United Kingdom followed by United States, and South Africa.

Country		All devices	Desktop	Mobile
United Kingdom	90.07%	317.02K	49.22%	50.78%
United States	3.76%	13.23K	100.0%	0.0%
South Africa	0.95%	3.36K	74.29%	25.71%
Romania	0.71%	2.51K	0.0%	100.0%
New Zealand	0.46%	1.64K	100.0%	0.0%

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stepchange.org Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On stepchange.org, visitors mainly come from google.com__Google organic (36.42% of traffic), followed by Direct (33.11%). In most cases, after visiting stepchange.org, users go to stepchange.org and creditkarma.co.uk.

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stepchange.org Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Stepchange.org's audience also visits experian.co.uk.

experian.co.uk

Visits:

7.52M

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stepchange.org Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Stepchange.org’s traffic has increased by 2.73% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -25.21% down to current paid search traffic.

Organic Search Traffic

385.4K

+3%

Paid Search Traffic

9.1K

-25%

Branded Traffic Share

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stepchange.org Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

stepchange.org Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to stepchange.org, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

Jan 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
stepchange	N	1	60,500	1.82	16.22%
step change	N	1	49,500	1.82	13.27%
stepchange login	N T	1	12,100	0.22	3.24%
stepchange debt charity	N	1	9,900	1.82	2.65%
stepchange contact number	I	1	5,400	1.82	1.44%

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stepchange.org Backlink Analytics

Analyze and track stepchange.org’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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stepchange.org Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

11.32K

151.84K

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stepchange.org Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to stepchange.org has dropped by -0.21% and equals 151.84K. The amount of referring domains has dropped by -1.26% and equals 11.32K.

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stepchange.org SEO Audit

Check out stepchange.org’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

stepchange.org SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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stepchange.orgJanuary 2025 Traffic Stats

stepchange.org Web Traffic Statistics

stepchange.org Traffic and Visitor Engagement