Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January step2.com received 37.94K visits with the average session duration 05:15. Compared to December traffic to step2.com has decreased by -6.96%.

Visits

37.94K

-7%

Pages / Visit

4.59

Avg. Visit Duration

05:15

Bounce Rate

34.4%

Total Visits last 3 months

Jan37.94K

Dec40.78K

Nov124.09K

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step2.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Step2.com's core audience is located in United States followed by Canada, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	79.72%	30.25K	100.0%	0.0%
Canada	10.44%	3.96K	84.7%	15.3%
United Kingdom	6.11%	2.32K	100.0%	0.0%
Greece	1.13%	428	100.0%	0.0%
India	1.0%	380	100.0%	0.0%

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step2.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On step2.com, visitors mainly come from Direct (44.57% of traffic), followed by google.com (24.84%). In most cases, after visiting step2.com, users go to yahoo.com and homedepot.com.

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step2.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Step2.com’s traffic has dropped by -10.64% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -27.59% down to current paid search traffic.

Organic Search Traffic

304.44K

-11%

Paid Search Traffic

1.44K

-28%

Branded Traffic Share

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step2.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

step2.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to step2.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Jan 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
step 2	I	1	14,800	0.75	4.45%
step2	N	1	9,900	0.66	2.97%
step2 water table	I T	1	9,900	0.42	2.97%
step 2 kitchen	I T	1	5,400	0.4	1.62%
step 2 playhouse	I T	1	5,400	0.3	1.62%

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step2.com Backlink Analytics

Analyze and track step2.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

step2.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

8.32K

119.73K

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step2.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to step2.com has dropped by -26.66% and equals 119.73K. The amount of referring domains has dropped by -8.5% and equals 8.32K.

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step2.com SEO Audit

Check out step2.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

step2.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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step2.comJanuary 2025 Traffic Stats

step2.com Web Traffic Statistics

step2.com Traffic and Visitor Engagement