Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January costco.com received 107.92M visits with the average session duration 06:43. Compared to December traffic to costco.com has decreased by -19.53%.

Visits

107.92M

-20%

Pages / Visit

4.82

Avg. Visit Duration

06:43

Bounce Rate

38.28%

Total Visits last 3 months

Jan107.92M

Dec134.11M

Nov137.04M

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costco.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Costco.com's core audience is located in United States followed by Canada, and Mexico.

Country		All devices	Desktop	Mobile
United States	93.83%	101.25M	54.12%	45.88%
Canada	3.35%	3.62M	62.77%	37.23%
Mexico	0.41%	447.04K	18.44%	81.56%
United Kingdom	0.31%	330.95K	61.12%	38.88%
Puerto Rico	0.25%	267.94K	53.54%	46.46%

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costco.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On costco.com, visitors mainly come from Direct (59.04% of traffic), followed by google.com (20.49%). In most cases, after visiting costco.com, users go to costcotravel.com and costco.com.

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costco.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Costco.com's audience also visits costcobusinessdelivery.com, followed by costco.ca, and instacart.com.

costcobusinessdelivery.com

Visits:

4.46M

costco.ca

Visits:

24.91M

instacart.com

Visits:

33.31M

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costco.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Costco.com’s traffic has increased by 9.14% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 7.94% up to current paid search traffic.

Organic Search Traffic

59.9M

+9%

Paid Search Traffic

89.07K

+8%

Branded Traffic Share

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costco.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

costco.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to costco.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Jan 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
costco	C N	1	24,900,000	0.02	34.7%
costco hours	I N	1	1,220,000	0	1.7%
costco membership	I N	1	368,000	0.58	0.51%
costco pharmacy	N T	1	368,000	2.27	0.51%
costco tires	N	1	301,000	1.67	0.41%

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costco.com Backlink Analytics

Analyze and track costco.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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costco.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

85.89K

4.36M

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costco.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to costco.com has dropped by -16.1% and equals 4.36M. The amount of referring domains has dropped by -3.94% and equals 85.89K.

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