Uncover Quick Wins to Increase Your Online Market Share

Challenge

To boost your market share, it's crucial to identify where competitors excel, where their weaknesses are, and where your market offers untapped opportunities. This way, you can prioritize your efforts for quick wins in the most effective channels.

In an online context, market share is the portion of total market traffic that reaches your domain. So, by directing more traffic to your domain, you increase your online market share.

By leveraging insights from this use case—such as top traffic-driving channels and high-performing competitor content—you can refine your strategy and accelerate meaningful growth.

Step 1: Assess Key Market Metrics to Establish a Baseline

As a starting point, take a look at the Market Summary section in the Market Explorer Overview report. When you go to Market Explorer, it’s the very first widget you’ll see.

Choose a date range and a location to get the precise data you need.

The most important metrics to explore when looking to grow your market share are:

1. Market Consolidation: This metric shows how much of the market is controlled by the top competitors. Understanding market consolidation helps identify the intensity of competition and potential challenges for gaining market share. 

2. Market Share: This metric reflects the percentage of the total market traffic competitors hold. Monitoring market share is essential to benchmark your business’s position and identify areas to capitalize on growth.

3. Market Size: This metrics reveals the total demand for products or services in a specific market. Knowing the market size helps gauge the growth potential and ensures that resources are allocated strategically to increase market presence effectively.

Step 2: Analyze and Benchmark Competitors’ Traffic Strategies

Then scroll down to the Domain vs Market Dynamics graph in Market Explorer to study market leaders strategies and uncover the channels driving the most traffic.

Explore trends for different traffic channels by clicking the tabs above the list of domains. If you discover one particular competitor seeing great results in a specific channel, make note of it before heading to the next step.

Step 3: Examine Competitor's Winning Traffic Channels

Enter market leaders into Traffic Analytics one at a time. Review the Traffic Journey Report to analyze trends in the channels they’re using to win. You can click on individual channels to get channel-specific traffic insights.

If you discover a player succeeding in a specific channel, dig deeper to understand what kind of promos or content they’re using to drive traffic.

Step 4: Identify High-Traffic Content with the Top Pages Report

Check the Top Pages report. Filter by channel to uncover pages with high traffic. Analyze the content for inspiration.

For example, if you discover one of your rivals is seeing high growth in Paid Search, filter the table by Paid Search and see which product pages they’re promoting.

For example, ray-ban.com is promoting the “meta smart glasses” and seeing good results.

Uncovering successful content can give you a clear idea of what works in your market and help you strategize your next move.