North Carolina SEO

Challenge

A growing eCommerce brand in California’s competitive cannabis industry had carved out a promising niche but faced a troubling decline in performance. Search engine rankings were slipping, and the impact was clear—reduced visibility, fewer clicks, and a drop in sales. This downward trend presented a critical challenge at a time when competition in the cannabis market was rising. The stakes were high. Without intervention, the company risked losing its position in a rapidly evolving landscape. T

Solution

We revitalized the client’s online presence with a robust SEO strategy. They optimized content with SEO-rich copy, secured high-value backlinks to boost domain authority, and partnered with influencers for increased digital mentions. Technical improvements, including metadata refinement and site structure optimization, enhanced user experience and search engine visibility, driving the client’s competitive edge in the cannabis market.

Result

The impact of MRB Marketing’s tailored SEO strategy was remarkable. Over just 12 months, the client experienced measurable growth across multiple key metrics: - A 300% increase in organic website clicks, significantly boosting traffic. - Search rankings climbed to the first page for hundreds of priority keywords, driving a more relevant audience. - Improved engagement metrics, with a reduced bounce rate and longer session durations. - A solid 50% increase in sales volume

Challenge

A leading eCommerce business specializing in household appliances faced a significant downturn. Once a thriving online retailer, the company had seen monthly revenues dwindle to $300k. Plagued by poor SEO performance, the site struggled with thin content, ill-optimized category pages, and a lack of backlinks. Further compounding the problem, technical inefficiencies and an undertrained development team held back their potential. The repercussions were clear. Declining visibility and sales.

Solution

MRB Marketing designed a tailored SEO strategy to address the client’s challenges. Key components of the strategy included: revamped content with optimized copy, improved site architecture, speed, and mobile performance, and secured high-authority backlinks. Shareable assets boosted organic links, while performance tracking ensured progress. Developer training equipped the client’s team for sustained success, restoring the brand’s prominence.

Result

Our strategic intervention delivered substantial outcomes. Over a relatively short period, the client achieved: - A 100% increase in daily clicks, signaling a resurgence in web traffic. - A dramatic rise in monthly revenue from $300k to $540k, representing an 80% growth in sales. - Improved keyword rankings and site visibility, reclaiming a competitive edge in the eCommerce space. By addressing weaknesses in content, technical SEO, and backlinks, the brand’s online presence was revitalized.

Challenge

A Raleigh salon was struggling to establish an online presence in the competitive beauty industry. The root of the problem was clear—a dated and difficult-to-navigate WordPress website, virtually no web traffic, and a complete lack of SEO strategy. With no tracking mechanisms in place, there was no way to gauge digital performance or make data-backed improvements. Without these tools, the salon’s growth potential was stagnating, leaving them vulnerable in a market where visibility is critical

Solution

We revitalized the salon’s online presence with a seven-year strategy combining website redesign, listings management, and robust SEO. They created a modern, mobile-friendly website with engaging visuals and optimized content, ensuring a seamless user experience. Online listings were updated for accuracy and consistency, while a competitive analysis informed a targeted link-building approach to outperform rivals. The SEO program enhanced on-page elements, improved site speed, and much more.

Result

Our strategic efforts positioned the salon as a local market leader. The transformation delivered top search rankings for key terms, ensuring high visibility to potential clients. Over seven years, consistent organic traffic growth was achieved through a modernized website, targeted content, and technical SEO improvements, fostering repeat bookings and brand loyalty. This success enabled significant business growth, including the expansion and sale of a new location.