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Melbourne, Victoria, Australia
10-49
2018
Regain Control of Your Digital Advertising with Lexlab
At Lexlab, our Melbourne-based experts empower you to navigate the digital advertising landscape with confidence. We specialise in a comprehensive range of services:
We're dedicated to mastering the ever-evolving field of digital advertising across all industries.
With Lexlab, you're not just hiring an agency; you're gaining a partner committed to securing your competitive edge online.
Flexible, Independent, and Results-Driven
Your preferences in suppliers, technology, or buying methods? We accommodate them all with our independent and flexible approach. Accountability is at our core, and through Lablogic – our proprietary planning tool harnessing live industry data – we guarantee that every dollar spent is optimised for the best possible outcomes.
Strengthening Agency Partnerships
We understand the pressures faced by media and creative agencies today. Lexlab offers a collaborative extension to your team, adaptable to your needs, platforms, and commercial terms. Whether behind the scenes or front and centre, for one-off projects or as your ongoing digital media arm, we bring over 20 years of industry experience to the table.
Our agency partners also gain exclusive access to LabLogic™, our AI-powered predictive digital planning technology currently in beta.
Let's Navigate the Digital Future Together
Discover how Lexlab can transform your digital advertising strategy. Visit us at www.lexlab.com.au to start your journey toward measurable results and enhanced online presence.
$140,000
2023
6 months
Challenge
Breaking into a market dominated by well-entrenched competitors like Blackvue, Garmin, and Navman presented a significant challenge for Nextbase. The primary objectives were to amplify in-store sales and boost online product research, capitalising on pivotal retail periods to maximise sales.
Solution
The strategy was centred on a comprehensive full-funnel marketing approach, harnessing insights from Similarweb, SEMRush, GWI, and LabLogic. This strategy aimed to propel consumers towards in-store purchases and online product exploration, with a strong emphasis on conversion tracking & measurement.
Result
Sales Performance: Nextbase experienced a record-breaking sales period, with an average increase in sales of 2.4 times. Repco reported the most significant surge, with several stores running out of stock. See our site to find out more https://lexlab.com.au/case-studies/nextbase-dash-cams-case-study/
$180,000
2022
2 months
Challenge
We were tasked with generating targeted awareness in the latest movie release starring Liam Neeson, to ultimately drive ticket sales in cinemas across Australia. For this, Lexlab needed to utilise the most efficient digital channels for cost effective trailer views.
Solution
Our strategy involved utilising high reach digital video placements (including YouTube, On Demand Connected TV, Pre-roll and Facebook), while optimising to cost effective video views. Remarketing to those who engaged with our ads to encourage conversion was also a key focus.
Result
By leveraging the LabLogic™ strategic platform, we were able to build a custom budget and strategy to maximise success: #1 Box Office Release For 2 Weeks Running 5.9m Completed Video Views 130k Clicks To Bookings Page 4.5k Post Shares 5k Post Comments www.lexlab.com.au/case-studies/honest-thief/
$6,000,000
2023
36 months
Challenge
The agency faced difficulties with staff stability in specialised roles such as search and social media, impacting client campaign outcomes. Another significant challenge was achieving unified reporting across all digital channels to enable a holistic view of campaign performance.
Solution
Lexlab’s partnership with a leading Melbourne-based agency revolutionised their digital media capabilities, enhancing performance and operational efficiency. Delivery issues were eliminated, key performance metrics improved significantly, and our skill set enabled them to provide their clients with
Result
Elimination of campaign over-delivery, maintaining a 0.5% tolerance 14% reduction in video/BVOD CPM Over $100k annual savings on over/under deliveries Performance metrics surpassed by 11% Lowered overall CPMs by 18%, CPCs by 36%, CPVs by 8.4% Enhanced programmatic inventory quality using whitelists
The Lexlab team are fantastic to deal with, passionate about Digital Marketing and it has been a pleasure helping them make the most of the Google Marketing Platform leveraging advanced features to deliver great results for their clients across Video (including BVOD, Pre Roll and YouTube) Display, Search and more.
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Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
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Based in Australia and New Zealand, we partner with many organisations to be their virtual digital marketing department. We have specialists in Google Ads, SEO, Email Marketing, LinkedIn, Facebook, Instagram, Website Design, Programming, Training.
Melbourne, Victoria, Australia
Marketing Advice, Marketing Automation +23
Healthcare & Hospital, Health & Wellness +3
$1,000 - $10,000
Soto Group are a full-service brand agency and digital agency with global capabilities across web design and web development, marketing, and branding. We create brands and websites that turn browers into buyers.
Melbourne, Victoria, Australia +2
Marketing Advice, Branding +15
Food & Beverages, Agriculture +3
Starting from $5,000
Discover the Immerse Marketing touch — where digital finesse meets business brilliance. We're not just marketers; we're your dedicated partners in navigating the online landscape. Let's amplify your digital presence together.
Melbourne, Victoria, Australia
Web Development, Digital Design +5
Construction, Education Institutions +1
$5,000 - 10,000
Our team specialises in SEO, Web Design, Google Adwords, Facebook and Instagram advertising, WordPress/Woocommerce, Shopify and more. With over 20 years of experience, we have seen major changes in how the Internet works. It’s our job to keep up
Melbourne, Victoria, Australia
SEO, Web Development +5
Healthcare & Hospital, Construction +1
Starting from $1,000
50% of marketing works; the problem is businesses don't know which 50% does. At EngineRoom, we don't need to guess. Know which digital marketing channels are generating the most leads/sales and see it all live 24/7, contact us to arrange a demo.
Melbourne, Victoria, Australia
Marketing Advice, Marketing Automation +40
Legal Services, Manufacturing +3
Starting from $5,000
Work directly with SEO and Google Ads experts determined to supercharge your business. Scale your business sustainably through tailored SEO, Google Ads and Social Ads strategies that turn traffic into $$$.
Melbourne, Victoria, Australia
Advertising, SEO +6
Ecommerce, B2B Services +1
Starting from $1,000
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Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly on the Agency Partners platform and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
Contact more agencies that match your search to compare options and increase your chances of finding the ideal partner.
Contact more agencies that match your search to compare options and increase your chances of finding the ideal partner.
