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Another Concept

Another Concept

Partnerships that Perform
4.7

Leeds, England, United Kingdom

1-9

2023

Open agency’s LinkedIn

Another Concept is a performance marketing agency with a difference. We’re an agency that puts clients first, is led by experts and prides itself on open and honest communications.

We specialise in creating personalised strategies that deliver measurable results. Plus, our fluid approaches ensure your budget is always used in the way that provides the highest possible ROI.

Another Concept was founded by four digital marketing experts with more than 50 years of combined experience.

Our founders met in 2015 while working for one of the UK’s largest digital marketing agencies. Over the years, they all moved on, and each experienced a number of varied roles.

But, no matter where they worked or the level of seniority they reached, they retained one belief: clients deserve more. Motivated by a strong desire to redefine the traditional client-agency model, Another Concept was born.

Another Concept is a results-driven and award-winning SEO agency in Leeds that knows how to boost your online presence.

Within a year of our inception, our work was already being recognised at an international level. Not only were we finalists at the Prolific North Champions Awards in May 2024, but we won two prizes at the Global Search Awards, as well as a trophy at the Prolific North Marketing Awards.

Our bespoke strategies drive real growth and measurable ROI. Get in touch today to see what we can do for you.

Budget per project
Starting from $2,500
Project duration
  • Starting from 3-6 months
Geographic focus
  • Argentina
  • Canada
  • Ireland
  • United Kingdom
  • United States
Languages
  • English
  • Spanish
Success stories

Challenge

RugbyPass wanted to make the 2023 Rugby World Cup the most widely accessible rugby event ever and promote its RugbyPass TV service. They turned to us to help make this happen via Performance Marketing strategies such as SEO, Content and Digital PR. Objectives: Increase organic traffic to the RugbyPass website by 25% Increase organic sessions and clicks by 50% Generate 100k+ sign-ups Improve RWC keyword rankings by 50%

Solution

Together with the client, we created 2 digital assets to engage fans through the tournament: the team picker and the tournament prediction tool. We then interviewed leading legends and experts of the game to use the tools and discuss their choices. We distributed the results to the press. We also conducted a thorough content and SEO audit to ensure user intent was captured and organic visibility was reaching its full potential.

Result

Over the course of the campaign we achieved the following results: Total traffic up 32% vs previous RWC Organic traffic up 600% vs previous RWC 150k signups RWC keyword rankings up 204% 80+ links Average DA 61 3 pieces of print coverage 10 non-English speaking placements 28 pieces above DA80 1 podcast appearance 200+m estimated reach Over 100k social engagements 10k+ picker uses

Challenge

The Winners Enclosure wanted to improve the organic performance of its Cheltenham Festival microsite in the lead-up to the Cheltenham Festival in March 2024. Additionally, the company also wanted to improve its news content performance, with the aim of boosting both traffic and conversions.

Solution

In order to meet our objectives, we ran a technical and content audit of The Winners Enclosure’s microsite to understand the client’s position and offering. We did a thorough keyword research project, with the aim of improving optimisation and filling any content gaps. We then mapped keywords to pages and created content briefs for any new URLs. Finally, we updated all outdated content on the microsite and created the new pages required before the start of the Cheltenham Festival.

Result

102% of clickout target achieved. 11.65% increase in organic clickouts vs 2023. 1,972% increase in organic sessions for race preview content.

Our clients
Leeds, England, United Kingdom agency Another Concept helped Skar Organics grow their business with SEO and digital marketing
Leeds, England, United Kingdom agency Another Concept helped PayCaptain grow their business with SEO and digital marketing
Leeds, England, United Kingdom agency Another Concept helped RugbyPass grow their business with SEO and digital marketing
Leeds, England, United Kingdom agency Another Concept helped World Rugby grow their business with SEO and digital marketing
Leeds, England, United Kingdom agency Another Concept helped Oxford University Press grow their business with SEO and digital marketing
Our awards
Leeds, England, United Kingdom agency Another Concept wins Global Search Awards 2024 Winner - Best Use of Content Marketing award
Leeds, England, United Kingdom agency Another Concept wins Google Partner award
Leeds, England, United Kingdom agency Another Concept wins Global Search Awards 2024 Winner - Best Use of PR in a Search Campaign award
Leeds, England, United Kingdom agency Another Concept wins Prolific North Marketing Award Winner 2024 - Best Sport Campaign award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Alannah Graham
on
Jul 19, 2024

Fantastic SEO agency. From content to digital PR and beyond, the entire team is knowledgeable, friendly and a genuine pleasure to work with. Their openness and honesty set them apart, and their expertise shines through in every interaction.

Arron Waterworth
on
Jul 19, 2024

It has been great working with Rich and the digital PR team at Another Concept. They understood the importance of our brand and how to tell stories that get coverage. Would 100% recommend and use again!

Ben Collar
on
Feb 29, 2024

We’ve had a great experience working with Another Concept. They manage our PPC campaigns and we’re getting great leads coming through now. We consider them a valuable partner and a key to future growth.

Finn Davison
on
Jul 19, 2024

Really enjoyed working with Another Concept on a recent SEO project. Their knowledge of digital marketing is exceptional and I'm looking forward to working with them again.

jessica wright
on
Apr 6, 2024

A great team, Another Concept led an engaging and detailed course on all things SEO and copywriting. They shared invaluable experience and understanding of the subject.

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