Measuring the Metrics That Matter Most to Your Funnel
Gain an understanding of the crucial why behind metrics, so you can steer clear of misleading data. Craft a custom measurement plan, mapping your organization's needs, aligning tools, data sources, and event-tracking for precision.
Who is this сourse for?
This course is ideal for marketers, analysts, and professionals seeking to understand and optimize their metrics strategy. It's valuable for anyone responsible for tracking performance and making data-driven decisions.
What you’ll learn
In this course, you'll create a tailored measurement plan with our versatile template, covering tools, data sources, and event-tracking for effective strategies. Next, you'll explore the customer funnel through SEO, using our comprehensive framework, to identify the metrics that matter at each stage, prioritizing key indicators. Finally, you'll access reporting templates to measure critical stages and gain actionable insights with precision.
Earn Your Certificate from Semrush Academy
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Sam Torres
Sam Torres is far from your average tech SEO… or developer… or data architect. Her varied and deep skill set lets her blur the lines between disciplines and see new ways of solving problems. She applies that unique perspective as Chief Digital Officer of Gray Dot Co, building solutions that push search marketing forward and help brands measure outcomes more meaningfully. Humble, humorous, and refreshingly honest, she also brings the heat as a speaker!.jpg)