Main page / Courses / Semrush Tools / Getting Started with Semrush

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.

Who is this сourse for?

This course provides a high-level overview of Semrush’s suite of digital marketing tools and is perfect for anyone looking to gain a better understanding of what the platform has to offer.

What you’ll learn

Throughout this course, you’ll become familiar with Semrush and its capabilities. Discover how to use Semrush for SEO and leverage its powerful tools for your digital marketing campaigns.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Rita Cidre

Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.

Course Structure

Welcome to Semrush!

Welcome to the course! Meet your host, Rita, and get to know exactly what this course has to offer. From measuring your online visibility to tracking keywords, you’ll learn how to manage essential digital marketing tasks with Semrush. Make sure to download your accompanying worksheet, too!

1 video

4 minutes

Walkthrough: Semrush Product Tour

In this walkthrough, you’ll learn how to navigate the Semrush platform, as well as gain a brief overview of what it has to offer. This video covers a lot of basic SEO terms and jargon that will keep appearing throughout this course and will also show you where to find important information on your profile.

1 video

3 minutes

Walkthrough: Setting up a Project

This walkthrough will teach you how to start a project for any website you want to track. Don’t worry if you don’t have your own website yet—you can still follow along using a competitor or even just a site you like.

1 video

1 minute

Strategy: Marketing channels and KPIs

This video will cover the basics of marketing channels and how visibility works using SEO. It also goes over how Key Performance Indicators (KPIs) work when measuring your progress.

1 video

4 minutes

Walkthrough: Conducting Competitive Analysis with Domain Overview

In this walkthrough, you’ll learn how to analyze your competitors using the Domain Overview tool. You’ll get to set goals for your business by benchmarking your traffic according to the KPIs we covered in the last video. Don’t forget to take time to reflect on the work we’ve done so far!

1 video

5 minutes

Strategy: Understanding Keywords in SEO

This video will walk you through how keywords work, and why they’re fundamental in succeeding in SEO. You’ll learn how to see what people are searching for and how to target those keywords, and why ranking for just one or two keywords just won’t cut it.

1 video

3 minutes

Walkthrough: Set up Position Tracking

In this walkthrough, you’ll learn how to track keywords so you’re alerted when your position improves (woo!) or worsens (boo!). This is very important if you want to keep on top of your rankings so you can react quickly to changes.

1 video

3 minutes

CrowdSourced: Favorite Semrush Tools

We can’t cover absolutely every one of Semrush’s 50+ tools in one introductory course, so we’ve asked some of the team to pick their favorites. Make sure to check off your worksheet’s handy checklist—you’re almost at the last video!

1 video

6 minutes

Congratulations and Next Steps

Congratulations! You’ve made it to the end of this introductory course. Make sure to brush up on your knowledge with your worksheet before taking the final exam. Once you’ve passed (we know you will!) be sure to share it with us on LinkedIn—we’d love to congratulate you. See you in the next course!

1 video

1 minute

Would You Recommend this Course?

We’d love your feedback! Right below this video, you’ll find a quick survey kink where you can rate the course from 1 to 10. Your input helps us improve and create even better courses in the future. Thank you for sharing your thoughts!

1 video

1 minute

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.